CORE 4 - Managing the customer relationship and value journey
Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members
Level of proficiency: Foundational / Intermediate
Certification eligibility: Required course of the CSAM program
Presented by: The Chapman Group
Participate in an exciting, informative, interactive and metric-oriented workshop. During this session participants will take a journey into the future...or is it now? They will experience methods, practices and tools that will help them optimize relationships with their strategic customers. Participants will experience both sides of the relationship: from the perspective of both the strategic customer as well as the strategic supplier. Participants will operate in collaborative teams, with group discussion and activity outcome sharing will be part of each content area. Thinking, innovating and challenging are integral parts of this workshop.