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When and Where
  • 7/18/2024 8:30 AM CDT
  • 7/18/2024 4:30 PM CDT
  • Chicago, IL

CORE 4 - Managing the customer relationship and value journey

Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members

Level of proficiency: Foundational / Intermediate

Certification eligibility: Required course of the CSAM program

Presented by: The Chapman Group

Participate in an exciting, informative, interactive and metric-oriented workshop. During this session participants will take a journey into the future...or is it now? They will experience methods, practices and tools that will help them optimize relationships with their strategic customers. Participants will experience both sides of the relationship: from the perspective of both the strategic customer as well as the strategic supplier. Participants will operate in collaborative teams, with group discussion and activity outcome sharing will be part of each content area. Thinking, innovating and challenging are integral parts of this workshop.