E14 - Winning with Internal Stakeholders: How to Manage Internal Stakeholders to Successfully Advance Creative Customer Solutions
Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers
Level of proficiency: Intermediate to Advance
Certification eligibility: Yes
Presented by: Whetstone, Inc.
Most SAMs readily acknowledge that winning the approval of their internal stakeholders is often a greater challenge than winning with customers. In this workshop, we will explore the keys to successfully manage internal stakeholder relationships. You'll learn the different types of internal stakeholders and the expectations of each, and we'll explore the differences between internal and external stakeholder management. You'll walk away with greater emotional intelligence and practical tips to effectively gain internal support for your ideas in order to accelerate required approvals.